New Beauty Salon Offers Spray Tans for Toddlers: Let's Talk About the Baby Beauty Industry

Well, it’s another day of talking about inappropriate beauty and fashion for little girls who should be worrying about how to read and whether or not they can tie their shoes. (Speaking of shoes, Suri Cruise--who is five--reportedly owns $150,000 worth, including custom made Louboutins. She’s also been snapped carrying tiny versions of bags by Ferragamo and Dolce & Gabbana.) Then there’s Botox Mom, who thankfully didn’t give her daughter Botox, and now Human Barbie mom, who gave her seven-year-old daughter a voucher for breast implants. (Fingers crossed that one’s a hoax, too.) And let’s not forget makeup and Skechers for eight-year-olds. There’s something slightly creepy and disconcerting about tiny girls doing grown-up things, and we’re hearing more and more about it lately.
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Well, it’s another day of talking about inappropriate beauty and fashion for little girls who should be worrying about how to read and whether or not they can tie their shoes. (Speaking of shoes, Suri Cruise--who is five--reportedly owns $150,000 worth, including custom made Louboutins. She’s also been snapped carrying tiny versions of bags by Ferragamo and Dolce & Gabbana.) Then there’s Botox Mom, who thankfully didn’t give her daughter Botox, and now Human Barbie mom, who gave her seven-year-old daughter a voucher for breast implants. (Fingers crossed that one’s a hoax, too.) And let’s not forget makeup and Skechers for eight-year-olds. There’s something slightly creepy and disconcerting about tiny girls doing grown-up things, and we’re hearing more and more about it lately.
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Well, it’s another day of talking about inappropriate beauty and fashion for little girls who should be worrying about how to read and whether or not they can tie their shoes. (Speaking of shoes, Suri Cruise--who is five--reportedly owns $150,000 worth, including custom made Louboutins. She’s also been snapped carrying tiny versions of bags by Ferragamo and Dolce & Gabbana.)

Then there’s Botox Mom, who thankfully didn’t give her daughter Botox, and now Human Barbie mom, who gave her seven-year-old daughter a voucher for breast implants. (Fingers crossed that one’s a hoax, too.) And let’s not forget makeup and Skechers for eight-year-olds. There’s something slightly creepy and disconcerting about tiny girls doing grown-up things, and we’re hearing more and more about it lately.

Now it’s full-blown kiddie salons. The Daily Mail wrote about a beauty salon in England called Trendy Monkeys, which caters only to girls under the age of 13, and supposedly gave a treatment to a 16-month-old. Services offered include fruit smoothie facials, manis/pedis, makeup application, hair updos, cuts/styling, and...spray tans. There’s even a “Princess Pamper Party” where a girl is picked up in a pink limo and brought to the salon with her friends.

This isn’t limited to the UK either. We found many salons here in the US that cater to little girls and tweens (although we didn’t see spray tanning on any menus, thank goodness.) Dashing Diva, a nail salon franchise that is so pink it looks like Barbie’s dream house blew up in it, offers “Little Diva” manis/pedis for girls eight and under.

None of this is as horrifying as Botox or plastic surgery for the pre-pubescent set, but it’s still unsettling. Obviously the pageant industry has been around for a while, but it’s definitley moving more mainstream. Yes, we all love nail polish and makeup, but should we be teaching girls to obsess about it when they can barely put a coherent sentence together?