Ohne Titel Resort 2012: The Standards

Once a hip, in-demand brand's been around for a couple of years, buyers begin to expect a bridge between Fall and Winter collections. Resort provides this connection. It means more work and more challenges, but it also means a rounder, fuller year in terms of sales as well as design scope. Flora Gill and Alexa Adams of Ohne Titel are at this pivotal point. Buyers are demanding more of them, but how does such a young brand launch a resort collection? For Gill and Adams, the extension means taking their most admired pieces and making them fresh for the season. I wouldn't call the selection a group of classics, but rather standards.
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Once a hip, in-demand brand's been around for a couple of years, buyers begin to expect a bridge between Fall and Winter collections. Resort provides this connection. It means more work and more challenges, but it also means a rounder, fuller year in terms of sales as well as design scope. Flora Gill and Alexa Adams of Ohne Titel are at this pivotal point. Buyers are demanding more of them, but how does such a young brand launch a resort collection? For Gill and Adams, the extension means taking their most admired pieces and making them fresh for the season. I wouldn't call the selection a group of classics, but rather standards.
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Once a hip, in-demand brand's been around for a couple of years, buyers begin to expect a bridge between Fall and Winter collections. Resort provides this connection. It means more work and more challenges, but it also means a rounder, fuller year in terms of sales as well as design scope.

Flora Gill and Alexa Adams of Ohne Titel are at this pivotal point. Buyers are demanding more of them, but how does such a young brand launch a resort collection? For Gill and Adams, the extension means taking their most admired pieces and making them fresh for the season. I wouldn't call the selection a group of classics, but rather standards.

The color palette is sharp and easy: true red, cobalt blue, grey, and black. The fabrics are soft yet structured. There's a dress made of reverse jacquard knit, one of lightweight jersey, and even some lightweight leather. (Our favorite piece? The oversize sweatshirt.) You'll find the latest version of the brand's popular knit pants, as well as a mid-calf knit skirt that gives the wearer just the right shape. Will Ohne Titel obsessives bite? Surely. But this approachable, sophisticated collection should also serve as an entry point for newcomers.

**Photos courtesy of Ohne Titel.

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