Markus Lupfer is another one of these great London-based designers poised to break into the American market in a big way. His fun, knitwear-heavy line is sold in several stores in the UK, Shopbop, Net-a-porter, Opening Ceremony, and has just been picked up by Neiman Marcus and Barneys—perhaps two of the most important retail doors this side of the Atlantic Ocean. He has done collaborations with Cacharel and Mulberry and found fans in girls like Daisy Lowe, Lily Allen, Alexa Chung and Florence Welch.

The latter actually starred in Markus’ latest project, a short film directed by Tabitha Denholm, in which Welch, Irina Lazareanu, Sadie Frost, Mary Charteris, Valentine Fillol-Cordier, Margo Stilley, Jan DeVilleneuve, Liddie Holt and Gary Card, play characters with bizarre afflictions and personality disorders. Called The Puzzle of the Mysterious Mind, the humorous, tongue-in-cheek film is meant to have the feel of a ‘60s mockumentary. Florence, for example, plays an extreme clothes hoarder while Irina is globophobic, meaning she has a fear of balloons. Each character is dressed to the nines in Markus Lupfer resort, which we got to see up close at Monday night’s screening event at the Mondrian Soho penthouse. There are many of his signature knits with fun stripes and colorful sequined embroidery, like trompe l’oeil belts and red-lipped mouths, plus a few great mini dresses.