Over the past few decades, there have been innumerable instances of fashion and music coming together (or using each other, depending on how you look at it). From designers outfitting musicians for tours (which happens even more often than is publicized) to bands performing at fashion shows and after parties, the relationship between musicians and fashion brands has long been a mutually beneficial one.

New internet start up 1 band 1 brand is, for perhaps the first time, bringing that relationship to an online platform that features a new emerging brand and a new emerging designer each week, with a shopping component and the goal of making it easier for people to discover the next big thing amongst both industries. Basically, they offer pay-your-own-price music from a band alongside an exclusive discount for a cool clothing brand (for men and women). They’ve already featured several cool brands including Billy Reid, Smith & Butler, Bed Stu, Ever and others. We thought this sounded like an interesting and unusual concept (unlike the many of the internet startup/sale sites we hear about every day), so we spoke to Brady Sadler, one of the founders of 1 band 1 brand, to find out exactly what it is, how it came about, and the very strong response it’s gotten from both the fashion and music industries.