Ranking the Fall Ads, Part 1

Just as summer temperatures are rising, the fashion world is bracing for the fall with ad campaigns being released by the minute. So far we've seen Prada's girlish campaign of new models, Helena Bonham Carter making faces for Marc Jacobs, and lap dogs and handcuffs at Louis Vuitton. It sure seems like the trend in fall advertising is to present a forceful image that reeks of brand identity, meaning: all the ads you're about to see are amazingly great. Even though they're ranked from 1 to 14, they're mostly in the A+ range. Click through our slide show of fall's campaigns and let us know which is your favorite!
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Just as summer temperatures are rising, the fashion world is bracing for the fall with ad campaigns being released by the minute. So far we've seen Prada's girlish campaign of new models, Helena Bonham Carter making faces for Marc Jacobs, and lap dogs and handcuffs at Louis Vuitton. It sure seems like the trend in fall advertising is to present a forceful image that reeks of brand identity, meaning: all the ads you're about to see are amazingly great. Even though they're ranked from 1 to 14, they're mostly in the A+ range. Click through our slide show of fall's campaigns and let us know which is your favorite!
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Just as summer temperatures are rising, the fashion world is bracing for the fall with ad campaigns being released by the minute.

So far we've seen Prada's girlish campaign of new models, Helena Bonham Carter making faces for Marc Jacobs, and lap dogs and handcuffs at Louis Vuitton.

It sure seems like the trend in fall advertising is to present a forceful image that reeks of brand identity, meaning: all the ads you're about to see are amazingly great. Even though they're ranked from 1 to 14, they're mostly in the A+ range.

Click through our slide show of fall's campaigns and let us know which is your favorite!

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1. Versace

I'm head over heels for Versace's new direction. Saskia de Brauw looks heavenly against a moody sunset, shot by Mert Alas and Marcus Piggott and styled by Joe McKenna.

Donatella told WWD about the ads, "For me, it is expected to have the blond girl, the sexy girl, and this is what Versace meant recently.... Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push."

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2. Louis Vuitton (tie)

Louis Vuitton aces its campaign again for the fall. Vuitton's fetish feel comes alive in the ads, shot by Steven Meisel and styled by Karl Templer, through the use of a luxurious old car, traditional lap dogs, and sexy makeup.

The ads are modeled by young models Daphne Groeneveld, Anais Pouliot, Fei Fei Sun, Nyasha Matonhodze, and Zuzanna Bijoch--a reversal of Vuitton's Spring 2011 campaign that relied on industry big-wigs Freja Beha, Raqual Zimmerman, and Kristen McMenamy. But that's what makes Vuitton great--the ability to shake things up every season, while remaining consistently dedicated to luxury.

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2. Prada (tie)

No one is as dedicated to the new as Prada. Spring's dancing ladies have been wiped out for fall's austere girls.

Lensed by Steven Meisel, brand new models Kelley Mittendorf, Ondria Hardin, and Antonia Wesseloh and veteran model Frida Gustavsson pose in fall's best looks. It's a colorful fun way to market Prada's child-like looks to grown-up women.

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3. Tom Ford Beauty

Tom Ford gets bonus points this season for realizing that his most valuable asset is himself. The sheer sexiness of Tom Ford added to Lara Stone's amazing Studio 54-style makeup is unbeatable.

As a beauty advertisement, this ad is unique in that it shows a female model with a sexy guy, unlike the typical beauty ad that features a whimsically pretty woman alone against a cold, photo studio background. Ford's capitalization of his sex appeal will gain him customers tired with the asexual world of beauty ads.

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4. Mulberry

Mulberry's fall ads feature the stunning Julia Saner and Tati Cotliar with tiny animals photographed by Tim Walker. The resulting images are darling and cute, but also devastatingly chic.

This season's ads feel more grown up than last's, which will definitely translate to sales in a season obsessed with a womanly silhouette.

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5. Dolce & Gabbana

Dolce & Gabbana's fall campaign sends the same message as their fall show: that dapper boyish looks and sexy feminine ones can coexist. Featuring a bevy of models, veteran and new to the biz (like Kate King), Dolce & Gabbana's ad presents a compelling visual with a narrative that the brand for everyone, from tomboy to girly-girl.

We're jonesed about it, though Maryna Linchuk looks less so.

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6. A.P.C.

French purveyor of goods A.P.C. tapped Marc Jacobs' stylist Venetia Scott to photograph Aline Weber for its fall campaign. Set in an idyllic landscape with an old car, the ads are unpretentiously beautiful, just like A.P.C.'s merchandise.

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7. Marc Jacobs

Just when everyone got up in arms about Marc Jacobs' relevancy and "cool" factor, he pulls the rug out from under skeptical journalists' feet and undermines his sexy, body-con collection with Helena Bonham-Carter writhing on the floor and covered in sickly dots.

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8. Tommy Hilfiger

The Hilfiger Approach is the same as the past couple of seasons: a two page spread of Wes Anderson-esque caricatures dressed to the nines in Tommy. Whereas past attempts at this genre by Hilfiger have felt awkward, this season's bunch is actually pretty cute and comical. Plus the kid sliding on the banister is clearly inspired by Richie Tenenbaum.

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9. Isabel Marant

Isabel Marant is a label designed with top models in mind (why else are all the skirts so damn short?!), so it makes sense that it always has the top girls in its ads. This season Freja works her magic in black and white. It's sparser than past seasons, and more removed from the runway (fall was a Native American inspired romp), but still a lovely image for Marant-lovers to fawn over.

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10. Lanvin Mens

The Lanvin mens collection was near perfection, and the ads live up to the show's masterful styling and presentation.

These ads are also comically self-aware: Lanvin does old-guard chic, but the newspaper of the old guard is nothing but mimed. Guess this ad's not going to print....

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11. Burberry

Burberry is another brand known for having the freshest crop of models in it's ads, so it's no surprise that this season's ads feature Cara Delvigne, little sister of Chanel ambassador Poppy. The looks are trendy and in-season, but the background is just so bleak. Where's the fun Burberry? It snowed at your AW11 show, remember?

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12. D&G

D&G's fall collection was crazy, colorful, and most importantly a smile-inducing adventure. The ad campaign, however, goes for a more serious vibe, taking place in a tunnel with a crop of moody models.

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13. Eres

The whole Eres campaign, featuring Eliza Cummings, runs the gamut from great to so-so. While the monochrome green image above doesn't really sell the sexiness of Eres, the close up at left is pretty smokin'.

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14. Bally

We loved Bally's SS11 ads--they were new, fresh, colorful. Fall's effort from Bally has reverted to a more "old-guard" aesthetic that might not relate to younger consumers.