1. Versace

I’m head over heels for Versace’s new direction. Saskia de Brauw looks heavenly against a moody sunset, shot by Mert Alas and Marcus Piggott and styled by Joe McKenna.

Donatella told WWD about the ads, “For me, it is expected to have the blond girl, the sexy girl, and this is what Versace meant recently…. Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”