2. Louis Vuitton (tie)

Louis Vuitton aces its campaign again for the fall. Vuitton’s fetish feel comes alive in the ads, shot by Steven Meisel and styled by Karl Templer, through the use of a luxurious old car, traditional lap dogs, and sexy makeup.

The ads are modeled by young models Daphne Groeneveld, Anais Pouliot, Fei Fei Sun, Nyasha Matonhodze, and Zuzanna Bijoch–a reversal of Vuitton’s Spring 2011 campaign that relied on industry big-wigs Freja Beha, Raqual Zimmerman, and Kristen McMenamy. But that’s what makes Vuitton great–the ability to shake things up every season, while remaining consistently dedicated to luxury.