2. Prada (tie)

No one is as dedicated to the new as Prada. Spring’s dancing ladies have been wiped out for fall’s austere girls.

Lensed by Steven Meisel, brand new models Kelley Mittendorf, Ondria Hardin, and Antonia Wesseloh and veteran model Frida Gustavsson pose in fall’s best looks. It’s a colorful fun way to market Prada’s child-like looks to grown-up women.