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Ranking the Fall Ads, Part 1

Monday, Jun 20, 2011 / 2:45 PM

3. Tom Ford Beauty

Tom Ford gets bonus points this season for realizing that his most valuable asset is himself. The sheer sexiness of Tom Ford added to Lara Stone’s amazing Studio 54-style makeup is unbeatable.

As a beauty advertisement, this ad is unique in that it shows a female model with a sexy guy, unlike the typical beauty ad that features a whimsically pretty woman alone against a cold, photo studio background. Ford’s capitalization of his sex appeal will gain him customers tired with the asexual world of beauty ads.


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