Rumor has it Tory Burch is planning to stage a full-on runway show for the first time during NYFW this September. Wall Street Journal style columnist Christina Binkley tweeted last night, from a Tommy Hilfiger party in Los Angeles: “Heard from impeccable source: Tory Burch will hold her first runway show during NYFW in Sept. Plan is for Tuesday morning.”
Considering the way Tory’s brand has grown over the years and the detailed nature of this rumor, right down to the day, we’re inclined to believe it. It’s a big step for Tory Burch and an indication that her brand has reached the next level of both commercial success and respect from the industry.
In the past, Tory, who now shows four collections per year, has done presentations, which, despite being a great way to show a collection, do not require nearly the same amount of money, production, or planning of a proper runway show. (I’ve heard her presentations are typically not the smoothest, so this could also be a response to annoyed editors/buyers). A proper runway show has to run on time (or close to it…) and requires a bit more of an effort on the part of editors, from whom Tory seems to have garnered more and more respect over the years. In February, she even staged a looping runway show presentation format. So a real runway show seems like the next logical progression and something Tory is certainly worthy of.
We have reached out for comment from Tory Burch and will update once we hear more.