Sofia Coppola Goes From Muse To Full-On Collaborator for Vuitton Cruise Collection

One of the most swoon-worthy designer/muse relationships is the one shared by Sofia Coppola and Marc Jacobs. And while she was credited as an actual collaborator on the SC Louis Vuitton bag collection which was born in 2008, she’s been acknowledged as a muse for a long time by the designer and the house. The role of muse, often a nebulous one, took on a more concrete form for Vuitton’s resort collection. Julie de Libran, Vuitton’s studio design director, was credited with the design of the resort collection; Marc Jacobs focuses more on the big shows (ie fall and spring) and gives his trusted design team a lot of independence. He told WWD, “It’s all my group, people I’ve chosen because of a shared aesthetic. They enjoy having some freedom to put [cruise] together, and they welcome my comments.” They also welcome his muses, because de Libran asked Coppola to assist with the collection.
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One of the most swoon-worthy designer/muse relationships is the one shared by Sofia Coppola and Marc Jacobs. And while she was credited as an actual collaborator on the SC Louis Vuitton bag collection which was born in 2008, she’s been acknowledged as a muse for a long time by the designer and the house. The role of muse, often a nebulous one, took on a more concrete form for Vuitton’s resort collection. Julie de Libran, Vuitton’s studio design director, was credited with the design of the resort collection; Marc Jacobs focuses more on the big shows (ie fall and spring) and gives his trusted design team a lot of independence. He told WWD, “It’s all my group, people I’ve chosen because of a shared aesthetic. They enjoy having some freedom to put [cruise] together, and they welcome my comments.” They also welcome his muses, because de Libran asked Coppola to assist with the collection.
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One of the most swoon-worthy designer/muse relationships is the one shared by Sofia Coppola and Marc Jacobs. And while she was credited as an actual collaborator on the SC Louis Vuitton bag collection which was born in 2008, she’s been acknowledged as a muse for a long time by the designer and the house.

The role of muse, often a nebulous one, took on a more concrete form for Vuitton’s resort collection. Julie de Libran, Vuitton’s studio design director, was credited with the design of the resort collection; Marc Jacobs focuses more on the big shows (ie fall and spring) and gives his trusted design team a lot of independence. He told WWD, “It’s all my group, people I’ve chosen because of a shared aesthetic. They enjoy having some freedom to put [cruise] together, and they welcome my comments.” They also welcome his muses, because de Libran asked Coppola to assist with the collection.

After Coppola requested some changes to Vuitton garments for various functions she had to attend, de Libran recognized that the director has a good eye. De Libran officially asked Coppola to “be our muse, our inspiration for the cruise collection.”

Coppola’s contributions? She wanted to see more of the heart print from the pre-fall collection and suggested that the Saumur bag be perforated to make it lighter for summer (which turned into open weaves and punch-outs on many of the garments).

Sofia Coppola once told us that she doesn't want to design her own collection, and she’s sticking by that story still, telling WWD, “I don’t have the patience and the years you would need to really study and learn about all of this. It’s like doing a film when I work with experts in each field...they all have the knowledge about that and then I can just say what I have in mind.” Luckily she likes to speak her mind, with beautiful results.