The Beauty Industry Is Crushing on Solange Knowles Lately

OK, we know that Solange is Beyoncé’s younger sister. She’s been compared to her a lot, as is the case with any siblings--their comparisons just happen to take place in the spotlight of the media. Solange has had a moderately successful music and acting career. She’s dabbled in modeling, as the face of Armani Jeans, and for her family’s clothing line, House of Deréon. She got married at the age of 17, had a child, and ultimately got divorced; all this personal drama certainly affected her career a bit. She’s never really come out from her sister’s shadow...until recently. Solange’s look has changed dramatically, first of all. She used to favor long soft diva locks, lots of makeup, and pretty dresses. She skews decidedly more hipster lately: natural hair in a giant afro, less makeup, playing up her less-hourglass-than-Beyoncé’s frame. It seems to be working, because the industry has come calling.
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OK, we know that Solange is Beyoncé’s younger sister. She’s been compared to her a lot, as is the case with any siblings--their comparisons just happen to take place in the spotlight of the media. Solange has had a moderately successful music and acting career. She’s dabbled in modeling, as the face of Armani Jeans, and for her family’s clothing line, House of Deréon. She got married at the age of 17, had a child, and ultimately got divorced; all this personal drama certainly affected her career a bit. She’s never really come out from her sister’s shadow...until recently. Solange’s look has changed dramatically, first of all. She used to favor long soft diva locks, lots of makeup, and pretty dresses. She skews decidedly more hipster lately: natural hair in a giant afro, less makeup, playing up her less-hourglass-than-Beyoncé’s frame. It seems to be working, because the industry has come calling.
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OK, we know that Solange is

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Carol’s Daughter introduced her as one of its three “spokesbeauties” at an event at Sephora a few weeks ago, where she was the most stunning woman in the room, hands down (see the yellow pant suit pic, below). Rimmel introduced her as a spokesperson last year, and pictures of her first shots for the drugstore makeup brand's new campaign (above) are making the rounds this week. In them, she channels glamour, but in a more toned-down way than her older sis.

Solange has matured and seems stronger. She found a look that works for her, and people have noticed. Stay tuned for her next campaign--we’re sure it won’t be long before we're announcing her next partnership.