Will Galliano’s Perfume Survive?: First up, it seems that Galliano’s fragrance, whose sales took a nosedive after the scandal hit this past winter, is rebounding. While Galliano’s second fragrance, Parlez-Moi d’Amour, launched in Europe last fall, the company has held off on its US launch, which was supposed to happen this spring. In obvious markets like Israel, WWD reports that the scent took a hit. Certain retailers in Germany and the UK were also reluctant to stock it. But now it seems that the industry has a short memory and retailers, who point to the quality of the fragrance and popularity with consumers, are willing to sell it again. Bloggers in Germany actually convinced some German retailers to restock the fragrance.
A spokesperson for Perfume Holding, which licenses the line and seems to hope that everyone has a short memory, told WWD, “Everyone knows John was sick at the time,” and even compared it to Kate Moss’ meltdown, now largely forgiven and forgotten. She went on to say, “If the product is great it becomes more important than the brand.” Time will tell on that one. In the meantime, an eau de parfum version of the scent is launching in Europe, the Middle East, and Asia this October; Taylor Momsen will be still featured in the ads. It seems the brand doesn’t actually mind a bit of controversy.
Beyoncé Has a Pulse: News broke earlier this week that Bey is releasing her third fragrance, called Pulse. The scent, a citrus, floral gourmand heavy on the orchid, launches in September. The bottle incorporates a lot of chrome, a look that’s echoed in the ads, in which Beyoncé wears a metallic gown cut down to there. The TV ads were done by director Jake Nava, who also directed the “Single Ladies” video. Coty, the company that produces Beyoncé’s scents, is obviously optimistic about this offering, since her last two killed it at retail–they predict this fragrance will double the size of the franchise.