Very Cute U.S.-Bound Chinese Brand Mo&Co Taps Liu Wen, Shu Pei and Freja Beha Erichsen for Look Book and Video

A new high-street clothing brand is on its way to the U.S. and you're going to want to know about it. It's called Mo&Co and you've probably never heard of it unless you live in or frequently visit China, where it's based, sold and coveted. The french-inspired brand has been around since 2004 and is extremely successful in China, where it has nearly 100 stores. With locations set to open in New York and Paris next year, Mo&Co hopes to gain more international fans, beginning with the premiere of Momentum, a super chic Barnaby Roper-shot video starring Liu Wen and Shu Pei that recently debuted on W's blog; and by casting one of our faves, Freja Beha, as the star of its look books. Mo&Co has just introduced a more high-end series called edit10n, which we are kind of dying over. Mo & Co. gave us a first look at the summer 2011 look book, which you can peruse below, along with the 3-D version of Momentum, which is exclusive to Fashionista. Grab your 3-D glasses and enjoy! Then, feel sad that you'd have to go all the way to China to buy this collection--though we're pretty confident that whatever ends up stateside next year will be just as drool-worthy. Click through to watch the video.
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A new high-street clothing brand is on its way to the U.S. and you're going to want to know about it. It's called Mo&Co and you've probably never heard of it unless you live in or frequently visit China, where it's based, sold and coveted. The french-inspired brand has been around since 2004 and is extremely successful in China, where it has nearly 100 stores. With locations set to open in New York and Paris next year, Mo&Co hopes to gain more international fans, beginning with the premiere of Momentum, a super chic Barnaby Roper-shot video starring Liu Wen and Shu Pei that recently debuted on W's blog; and by casting one of our faves, Freja Beha, as the star of its look books. Mo&Co has just introduced a more high-end series called edit10n, which we are kind of dying over. Mo & Co. gave us a first look at the summer 2011 look book, which you can peruse below, along with the 3-D version of Momentum, which is exclusive to Fashionista. Grab your 3-D glasses and enjoy! Then, feel sad that you'd have to go all the way to China to buy this collection--though we're pretty confident that whatever ends up stateside next year will be just as drool-worthy. Click through to watch the video.
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A new high-street clothing brand is on its way to the U.S. and you're going to want to know about it. It's called Mo&Co and you've probably never heard of it unless you live in or frequently visit China, where it's based, sold and coveted. The french-inspired brand has been around since 2004 and is extremely successful in China, where it has nearly 100 stores. With locations set to open in New York and Paris next year, Mo&Co hopes to gain more international fans, beginning with the premiere of Momentum, a super chic Barnaby Roper-shot video starring Liu Wen and Shu Pei that recently debuted on W's blog; and by casting one of our faves, Freja Beha, as the star of its look books.

Mo&Co has just introduced a more high-end series called edit10n, which we are kind of dying over. Mo & Co. gave us a first look at the summer 2011 look book, which you can peruse below, along with the 3-D version of Momentum, which is exclusive to Fashionista. Grab your 3-D glasses and enjoy! Then, feel sad that you'd have to go all the way to China to buy this collection--though we're pretty confident that whatever ends up stateside next year will be just as drool-worthy.

MO&Co.: MOMENTUM² in 3D from SWELL Likes on Vimeo.