When news broke a few months ago that Balmain was launching a more affordable second line, the question on everyone’s mind was: “How much will a T-shirt cost?” The answer? About $172.
The first collection for Pierre Balmain (as the lower-priced line will be called) will hit stores this December for Spring 2012, WWD is reporting. The prices will range from $172 for a tee to $1,291 for eveningwear. Not exactly Zara prices, but certainly more attainable than the main line. The line will include men’s and women’s categories. Balmain has its sights set on the international market with this line, with planned store openings in Hong Kong, Milan, Paris, and Rome.
Olivier Rousteing, the successor to ex-head designer Christophe Decarnin, will not be directly involved in the design of the line. Balmain chairman and CEO Alain Hivelin told WWD that the line is a “new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace.”
From the few pictures that are available, Pierre Balmain definitely looks like a grungier version of Balmain’s main line–think denim and leather. Sounds good to us.
**All Photos: WWD