Asian American Teenagers Spend More on Back-to-School Clothes Than Any Other Group, According to a New Survey

Throw the stereotypes out the window. At least when it comes to teenagers and their shopping habits. Asian American teens spend an average $140.97 per month on fashion, the most of any ethnic group, while white teenagers spend the least amount ($111.58). Latinos spend the most per trip--$98.20--while again, whites spend the least ($81.41). That's according to a new survey released by online market research Y Pulse, which taps its community of around 80,000 13 to 30 year olds to conduct surveys like this. The results of this particular report were drawn from 1,300 interviews with teenagers and college students conducted online between May 20 and May 30, 2011.
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Throw the stereotypes out the window. At least when it comes to teenagers and their shopping habits. Asian American teens spend an average $140.97 per month on fashion, the most of any ethnic group, while white teenagers spend the least amount ($111.58). Latinos spend the most per trip--$98.20--while again, whites spend the least ($81.41). That's according to a new survey released by online market research Y Pulse, which taps its community of around 80,000 13 to 30 year olds to conduct surveys like this. The results of this particular report were drawn from 1,300 interviews with teenagers and college students conducted online between May 20 and May 30, 2011.
Cute shirt, Lane. Is that Equipment?

Cute shirt, Lane. Is that Equipment?

Throw the stereotypes out the window. At least when it comes to teenagers and their shopping habits.

Asian American teens spend an average $140.97 per month on fashion, the most of any ethnic group, while white teenagers spend the least amount ($111.58). Latinos spend the most per trip--$98.20--while again, whites spend the least ($81.41).

That's according to a new survey released by online market research Y Pulse, which taps its community of around 80,000 13 to 30 year olds to conduct surveys like this. The results of this particular report were drawn from 1,300 interviews with teenagers and college students conducted online between May 20 and May 30, 2011.

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Other interesting figures: College females spend more on average per month--$139.46--than college males, high school males and high school females. But college males spend the most per trip ($99.25). Presumably this means that guys are spending more on single items (ie sneakers, jeans) and girls are spending less on lots of stuff (at...you know...H&M, Forever 21).

Oh, and nearly 1 in 5 of those surveyed prefer shopping with their moms than anyone else. But of course they do: She's the one with the credit card.

So we guess some stereotypes still hold true. Does any of this surprise you?