Stella McCartney re-launched her e-commerce site, adding 28 European countries in the process. Lots of new goodies can be found there, from photos of Linda McCartney which are appearing in a new Taschen book, to behind-the-scenes images of the designer’s work with the British Olympic team. A new second edition of her iPad app is available now, too, and you can check out a “making of” video of the dresses Stella did for the Met Gala.

The designer also revealed the ad campaign for fall/winter on the new site, which features Natalia Vodianova, a regular Stella McCartney muse. The ads were shot by Mert and Marcus at a private home in Oxfordshire, England, and feature some eerie topiaries and a black-and-white Natalia looking as ethereal, haunted, and fragile as ever.

Another one of our faves, Proenza Schouler, also just released their fall campaign, which can be found in September issues of all the “cool” magazines like Interview, LOVE, Purple and The Journal. It’s pretty awesome and less understated then past campaigns.

The campaign was shot by Willy Vanderperre and stars Zuzanna Bijoch, who poses against a colorful geometric background that echoes the bold prints of Proenza’s fall collection. Even if this campaign more visually abrasive than we’re used to, it’s still all about the clothes. Click through for all the images from both campaigns.