CK One Shock: Calvin Klein created the now-classic ck one in the 90s, when at the time it was revolutionary to do a unisex fragrance. Now, of course, tons of designers are releasing fragrances that can go either way. In a move that seemingly defies everything that ck one stands for, Calvin Klein is releasing separate ck one fragrances for men and women. Called Shock, and printed with neon graffiti-like lettering on the bottles, they’re meant to appeal to a younger demographic, 18-24 year-olds. The original is currently a staple with the 35 to 45 year-old set, proving that people really don’t change their fragrances all that frequently. Steven Meisel shot the ads under Fabien Baron’s creative direction. They’ll feature hip young things Lara Stone, Alice Dellal, Ian Mellencamp, Ruby Aldridge, Sky Ferreira, and others. It launches at the end of July and the collection will retail from $14 to $65.
Bottega Veneta: Bottega Veneta has never had a fragrance. Well, the house does now and it’s posh. It took two years to develop the “leathery, floral chypre.” Tomas Maier, Bottega Veneta’s creative director, envisioned a library in an old house with a breeze bringing in the scent of flowers and cut grass. The bottle is heavy glass and adorned with a leather strap that has a woven motif, which is the label’s signature. There will be a special edition Extraid de Parfum in a Murano glass bottle which will go for a whopping $395. If that’s too rich for you, the regular bottles will go for $95. Bruce Weber shot the campaign in Florida, and it features Inès de Fressanges’s daughter, Nine d’Urso. It launches in the US in September.
Balenciaga L’Essence: Another unisex fragrance aimed at a younger consumer, this one features green notes and Balenciaga Paris’ signature violet leaves. Nicolas Ghesquiere was inspired by Charlotte Gainsbourg, who will also star in the ads, shot by Steven Meisel. The bottle cap was inspired by Gainsbourg’s shark tooth necklace. The fragrance launches in September and will retail for $70 to $130.