We never really get sick of seeing David Beckham’s name (and by name we mean image, image of his abs) in print. And we’ve been seeing it a lot lately, since he announced he’s launching a lifestlye brand–his first offering will be bodywear and a new fragrance.

Now we know where you can get the goods from his Bodywear line. H&M will carry the line in 1,800 stores, WWD is reporting.

You can find it starting February 2, which was timed close to Valentine’s Day (meow). Beckham told WWD, “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward,” he added.

The price point will obviously make the product attainable, since he’s chosen to launch with the reasonably priced fast fashion retailer. Now if only his wife would follow suit with an H&M collection…