Dior Gained Market Share Over the First Half of 2011

It's been a good year for luxury companies--everyone from Hermes to Richemont have reported gains in 2011--and LVMH is not immune. Sales reached €10.3 billion in the first half of the year, an increase of 13% from 2010. The fashion sector of the company also saw a 13% increase in sales, to 3.97 billion. And what's more, every single brand gained market share. Including scandal-ridden Dior, whose creative director, John Galliano, was dismissed in February due to racist comments he made in a restaurant (and other unhinged behavior). So it seems that the brand, despite the constant negative press it's received over the last six months, is in incredibly good shape. Whether that's due to the consumer's understanding of its rich heritage, or the consumer's ambivalence toward bad behavior, remains unknown.
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It's been a good year for luxury companies--everyone from Hermes to Richemont have reported gains in 2011--and LVMH is not immune. Sales reached €10.3 billion in the first half of the year, an increase of 13% from 2010. The fashion sector of the company also saw a 13% increase in sales, to 3.97 billion. And what's more, every single brand gained market share. Including scandal-ridden Dior, whose creative director, John Galliano, was dismissed in February due to racist comments he made in a restaurant (and other unhinged behavior). So it seems that the brand, despite the constant negative press it's received over the last six months, is in incredibly good shape. Whether that's due to the consumer's understanding of its rich heritage, or the consumer's ambivalence toward bad behavior, remains unknown.
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It's been a good year for luxury companies--everyone from Hermes to Richemont have reported gains in 2011--and LVMH is not immune. Sales reached €10.3 billion in the first half of the year, an increase of 13% from 2010. The fashion sector of the company also saw a 13% increase in sales, to 3.97 billion. And what's more, every single brand gained market share.

Including scandal-ridden Dior, whose creative director, John Galliano, was dismissed in February due to racist comments he made in a restaurant (and other unhinged behavior).

So it seems that the brand, despite the constant negative press it's received over the last six months, is in incredibly good shape. Whether that's due to the consumer's understanding of its rich heritage, or the consumer's ambivalence toward bad behavior, remains unknown.