Our obsession with Mulberry’s art direction knows no bounds–see last week’s 40th anniversary video and our multitude of posts on the subject for proof–but the label’s Fall 2011 efforts are just out fo this world.
Serge Teulon did the cinematography and the whole thing was lead by creative directors Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme. With “Animal” by Miike Snow serving as the background music, Losey worked with visual effects firm Framestore to shoot 2D cut-out animations and a live 3D environment.
Both the campaign and video really make the collection pop–especially the clothes, which often take a backseat to the fantastic handbags, but are just as cool and pretty.
Go to Mulberry.com to get your hands on Fall 2011 asap.