LOS ANGELES–Last night Miu Miu pulled out all the stops to celebrate the launch of their “Noir” sunglasses collation with an over-the-top ’40s-themed bash at an enormous villa in the Hollywood Hills (apparently they film parts of Entourage there). The brand wrangled so many celebs–from campaign star Hailee Steinfeld (who was joined at the hip to new BFF Tavi Gevinson) to Diane Kruger to
Smith Jerrod Jason Lewis to Marilyn Manson (yes, he was really there and he came with China Chow)–it was nearly impossible to avoid bumping into them.
The cat-eye ’40s-style glasses, which debuted on Miu Miu’s fall 2011 runway, were the stars of a short film, Muta, commissioned by the brand. The film, directed by award-winning Argentinian director Lucrecia Martel, premiered last night on a screen suspended in the villa’s grand courtyard. It’s the second installment in the “Miu Miu Women’s Tales Saga,” a film series that explores “the feminine love affair with Miu Miu.” (Watch the first film directed by Zoe Cassavetes here).
Muta is creepy in the best way: models in fall Miu Miu slithered and slinked and occasionally disappeared altogether on a cruise ship–one even contorted to squeeze through a tiny porthole. Only you never saw their faces. A slight turn of the head to show off the Noir sunglasses and over-sized fast-fluttering false lashes but never a full-on face. Faces were covered by gas masks or hands which seemed to imply that the girls on the boat were in some kind of trouble. The faceless models communicated through whirs of false lashes and clicks of fingers–after all, “muta” means mute. I took in the film standing next to Malin Akerman and Leslie Bibb, and Bibb kept turning to Akerman to ask “What IS this?” Which I think means, mission accomplished Miu Miu and Martel.
As for the party, kudos to Miu Miu for transporting the A-list crowd back to the ’40s. Everyone from the caterers, to the “cigarette” girls who shilled shades instead of ciggies, to the lone pool boy manning the pool at the top of the hill was dressed in period garb. Starlets clad in fall Miu Miu added to the effect.
Click through for party pix of Marilyn Manson (proof he was there!), Hailee hanging with Tavi and more, as well as stills from “Muta.”
**All photos: Getty, Movie Stills: Miu Miu