Halston Poaches from BCBG--More Changes at Both Labels

And the musical chairs continue. Former BCBG Max Azria Group president Ben Malka is Halston's new chairman and CEO, WWD is reporting. Malka, a former medical student, brings 16 years of experience in the trenches at BCBG, including a close relationship with Bloomingdale's. According to the trade, Bloomie's will carry Halston Heritage for the first time this fall. Not a bad score for a brand that's had a hard time re-establishing an identity. Halston is still without a creative director for its designer collection since Marios Schwab's contract wasn't renewed, but there's speculation that Marie Mazelis, the former creative director of BCBG, may come on board at Halston.
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And the musical chairs continue. Former BCBG Max Azria Group president Ben Malka is Halston's new chairman and CEO, WWD is reporting. Malka, a former medical student, brings 16 years of experience in the trenches at BCBG, including a close relationship with Bloomingdale's. According to the trade, Bloomie's will carry Halston Heritage for the first time this fall. Not a bad score for a brand that's had a hard time re-establishing an identity. Halston is still without a creative director for its designer collection since Marios Schwab's contract wasn't renewed, but there's speculation that Marie Mazelis, the former creative director of BCBG, may come on board at Halston.
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And the musical chairs continue. Former BCBG Max Azria Group president Ben Malka is Halston's new chairman and CEO, WWD is reporting.

Malka, a former medical student, brings 16 years of experience in the trenches at BCBG, including a close relationship with Bloomingdale's. According to the trade, Bloomie's will carry Halston Heritage for the first time this fall. Not a bad score for a brand that's had a hard time re-establishing an identity.

Halston is still without a creative director for its designer collection since Marios Schwab's contract wasn't renewed, but there's speculation that Marie Mazelis, the former creative director of BCBG, may come on board at Halston. While the fall collection will ship to stores, there's still a question of whether or not a spring collection will be produced.

Can Malka turn Halston around? We'd love to see this brand restored to its former glory.