Bernard Arnault, rap muse? Never thought we’d write that sentence but it’s true: Soulja Boy has named his new mixtape the “Bernard Arnault EP” after the LVMH chairman.
It’s not the first time we’ve seen rap embrace fashion. Kanye West performs in Celine, raps about Phobe Philo and rattles off rhymes listing models only a fashion insider would recognize. And he’s reportedly showing his own line at New York Fashion Week this September. But Soulja Boy and Bernard Arnault? Never saw it coming.
The second track on Soulja Boy’s “Bernault Arnault EP” is titled Louis Vuitton and in it, the rapper refers to the luxury brand 63 times, WWD is reporting (thanks for counting guys! that is totally something we would do). Apparently Soulja Boy can’t quite remember Arnault’s name throughout the tape and calls him Robert Arnault a few times. Which is so much less gangsta.
Does this mean Arnault will learn how to CRANK DAT!?