Despite his ability to attract a crowd of a zillion screeching tweens, to sell perfumed dog tags and nail polish, and to generally wreak havoc wherever he goes, there's something the Biebs can't do: sell magazines.
WWD reports this morning that his February 2011 Vanity Fair cover was the worst-selling issue for the glossy in 12 years. Selling just 246,000 copies, which is almost 100,000 copies less than Vanity Fair's average, the issue was a massive flop for the magazine. While this is perhaps not surprising (because what 11-year-old seeks out Vanity Fair?), the superstar's mug can't sell more age-appropriate magazines either.
Apparently even Teen Vogue's readers aren't into the Biebs. Bieber's' October 2010 Teen Vogue cover was also a dud, WWD reports, selling just 121,054 issues, which is 12% less than its average sales that year.
Even the tabs are having a problem. People's April 2010, which featured Bieber on the cover, sold 25% less than its average sales. Rolling Stone and US Weekly also recently featured the crooner, but those stats aren't available yet. We're thinking that editors may start avoiding Bieber--at least for covers--like the plague.