Cindy Sherman, the photographer known for using herself as a subject in various strange get-ups, is the new MAC muse. MAC has always embraced its edgier side, but they’re outdoing themselves lately with the sure-to-sell-out Gareth Pugh collab, and now this very provocative campaign with Sherman.

This collection is enormous, and full of pigments representing a veritable rainbow. There are Lipglasses, foundations, and lipsticks galore, which will all be available on September 29.

So grab a wig and an obscure cultural reference and go crazy.

Click through to see Cindy’s other looks and a lineup of some of the pieces from the line.