NYC Pest Control Firms Aims to Sex Up Bed Bugs With Line of Tees

There's nothing sexy about bed bugs except not having bed bugs. At least that's what NYC-based pest control firm M&M Environmental believes. So they decided to take a slight departure from the extermination business to put out a line of t-shirts so folks can advertise their availability and the fact that they don't have bed bugs (they even produced a photo shoot with real models to advertise said tees). T-shirts read "Date Me I'm Bed Bug Free" and "BBFF"--that's bed bug free forever. It's not a total stretch to bring fashion and bed bugs together--NYC retailers (Hollister, Abercromber & Fitch, Victoria's Secret and Juicy Couture to name a few) and even one fashion glossy (thank goodness you moved Elle!) were all infested in 2010. The idea for the tees came about after Natalie Raben, M&M's communications and marketing director, got bed bugs herself.
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Leah Chernikoff
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There's nothing sexy about bed bugs except not having bed bugs. At least that's what NYC-based pest control firm M&M Environmental believes. So they decided to take a slight departure from the extermination business to put out a line of t-shirts so folks can advertise their availability and the fact that they don't have bed bugs (they even produced a photo shoot with real models to advertise said tees). T-shirts read "Date Me I'm Bed Bug Free" and "BBFF"--that's bed bug free forever. It's not a total stretch to bring fashion and bed bugs together--NYC retailers (Hollister, Abercromber & Fitch, Victoria's Secret and Juicy Couture to name a few) and even one fashion glossy (thank goodness you moved Elle!) were all infested in 2010. The idea for the tees came about after Natalie Raben, M&M's communications and marketing director, got bed bugs herself.
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There's nothing sexy about bed bugs except not having bed bugs. At least that's what NYC-based pest control firm M&M Environmental believes. So they decided to take a slight departure from the extermination business to put out a line of t-shirts so folks can advertise their availability and the fact that they don't have bed bugs (they even produced a photo shoot with real models to advertise said tees). T-shirts read "Date Me I'm Bed Bug Free" and "BBFF"--that's bed bug free forever.

It's not a total stretch to bring fashion and bed bugs together--NYC retailers (Hollister, Abercromber & Fitch, Victoria's Secret and Juicy Couture to name a few) and even one fashion glossy (thank goodness you moved Elle!) were all infested in 2010.

The idea for the tees came about after Natalie Raben, M&M's communications and marketing director, got bed bugs herself. Capitalizing on the irony of working for a pest control firm and getting bed bugs (and being good at her job), Raben offered herself up to the Rachel Ray show to talk about her plight on national television. "Since I work for the pest control company and have no shame, I went on Rachel Ray and talked about how horrific the experience was and I felt like, well, there goes my dating life." What better way to tell the masses (who saw you on the Rachel Ray show) that you don't have bed bugs than a witty tee?

Get them here for just $20. No promises they'll prevent you from ever getting bed bugs though...