In case you had any doubts that fragrance is a huge category for designers, put them to rest. WWD is chock full of news about new and reformulated designer fragrances today.

CK One Shock: Calvin Klein created the now-classic ck one in the 90s, when at the time it was revolutionary to do a unisex fragrance. Now, of course, tons of designers are releasing fragrances that can go either way. In a move that seemingly defies everything that ck one stands for, Calvin Klein is releasing separate ck one fragrances for men and women. Called Shock, and printed with neon graffiti-like lettering on the bottles, they’re meant to appeal to a younger demographic, 18-24 year-olds. The original is currently a staple with the 35 to 45 year-old set, proving that people really don’t change their fragrances all that frequently. Steven Meisel shot the ads under Fabien Baron’s creative direction. They’ll feature hip young things Lara Stone, Alice Dellal, Ian Mellencamp, Ruby Aldridge, Sky Ferreira, and others. It launches at the end of July and the collection will retail from $14 to $65.