Campaigns
Paz de la Huerta Models Joe’s Jeans in a Circus Hoop at 14 Feet in the Air
By Leah Chernikoff
Paz de la Huerta is the face of Joe’s Jeans fall campaign which celebrates the brand’s 10th anniversary. According to a release, creative director Joe Dahan chose de la Huerta “for her sultry nature and untamed beauty.” If “untamed” can also encompass de la Huerta’s recent drunk antics–including being charged with assault after punching model Samantha Swetra in the face and then throwing a glass at her at the Standard back in March–then that’s an apt descriptor.
The campaign, photographed by Tao Ruspoli, puts the “Boardwalk Empire” actress in an old time-y circus where she rides a vintage merry-go-round, dangles from an aerial hoop suspended 14 feet in the air, is strapped to a spinning wheel in front of a knife thrower, and then just stares at herself in a mirror. “Masterfully suspended like a wild cat, Paz gazes at you, rendering you powerless,” the release reads.
Are you powerless yet? Click through to see the rest of the campaign.
Tags: Joe's Jeans, Paz de la Huerta








First Look: Marni for H&M, the Complete Collection (Plus Pricing)
Central Saint Martins Fall 2012: The Most Memorable Looks
New York Fashion Week Crib Sheet: The 10 Most Well-Reviewed Shows According to Everyone Who Matters
Mulberry Debuts Lana Del Rey Bag on the Runway
Kate Moss, Rihanna, and More Attend Stella McCartney's London Dinner Show--Oh, and Alexa Chung Levitated on Swords