Is Prada trying to compete with Justin Bieber? The house’s new scent, called Candy, is a bid to attract more youthful customers. It’s meant to be Prada‘s third scent pillar, to round out their popular Amber and Infusion d’Iris fragrances.
A spokesperson for the brand told WWD, “Prada has the ability to reinvent itself when it wants to and Miuccia wanted to make a bold statement with this launch.”
If the packaging is any indication, it certainly will be bold. The box is bright fuchsia and features an illustration of a chic blonde, which is supposed to be a throwback to 50s beauty packaging. The bottle is an art deco design (though one perfume blogger noted that it looks like a Bodum coffee press.) The primary notes are musk, benzoin, and caramel–hence the name.
You can snag Prada Candy at Neiman Marcus in August, then at a wider array of retailers in October. The line will include two sizes of eau de parfum, a body lotion, shower gel, and body scrub. They’ll go for $42 to $108. Perfume blogs got their hands on the print ad (above), which features French actress Lea Seydoux. A TV commercial featuring the same actress as a piano student who seduces her instructor, will make the rounds online.