8. Bottega Veneta (tie)
Don’t think for a second that Bottega Veneta’s refined ’60s woman has come undone–she’s just reflecting on the artful weaving of her classic tote bag. BV’s campaigns consistently focus on the psyche of the wearer, making the ads alluring to the thoughtful customer. Don’t you just want to be Isabeli Fontana? The only downside to this ad is the vastness of the interior space compared to the clothes. In a magazine I’m not sure the image with have the full effect.