And now it’s official. Armani announced today that Rihanna will be the new “global testimonial” (read: face) for Emporio Armani Underwear and Armani Jeans for the brands’ fall campaigns. Choosing Rihanna and her crazy amazing body to sell underwear? Yeah, that makes sense.
It’s not the first time the pop singer has linked up with an Italian fashion house. She was the face of Gucci’s UNICEF campaign in 2008.
Ads are set to break in September.