Vogue has been conspicuously embracing technology and new media lately. To wit: Anna pronouncing at the Webby awards that “geeks can be chic.” An “ Vogue influencers” network of bloggers. A recent re-boot of the glossy’s website. The under-promoted Voguepedia feature on said website.
Adweek reported last week on the success of Vogue’s ad page sales for its upcoming September issue, which were strong. In the course of the article, Vogue’s publisher Susan Plagemann let drop that they are “rolling out a new web property in December,” but declined to give more details. “The brand’s relevance is at an all-time high,” she said.
According to a reliable source, we’ve learned that this mysterious web property will be a digital archive. That means every single issue since the fashion bible launched in the 1890’s will be available online.
Be still our fashion nerd hearts! There are still obviously many unanswered questions. Will there be a pay wall to access the archive? How soon will new issues hit this archive? How specific will the search function be? (For example, could we find every single editorial featuring Cindy Crawford with the click of a button?) The possibilities are endless.