From the brightly lit aisles of the drugstore to the rarefied beauty counters at Neiman Marcus, there’s a bounty of new makeup out there to try. We went through all the new collections that are hitting stores now to pull out our favorite pieces. From long-staying lip glosses to high-tech mascaras, you’re not going to be disappointed.

Click through to see the latest and greatest from NYX, Maybelline, NARS, L’Oreal Paris, Illamasqua, Le Metier de Beaute, and Rimmel London.