Rimmel London: While I count Diorshow as one of my top three go-to mascaras, I am not a mascara snob. I use drugstore mascaras all the time, and Rimmel is really the master. With no less than four new mascaras (plus the requisite lash-growing serum that everyone is releasing these days), I am in heaven. There’s Volume Accelerator (makes lashes 12x fuller), Sexy Curves Full Body (fuller and curled), Extra WOW Lash mascara (volume plus shine), and Day 2 Night (two applicators for length or volume). Phew! And then there’s the Stay Glossy 6-Hour Lip Gloss. With an innovative flat applicator and a finish that’s shiny but not sticky, this gloss comes in 24 shades. (Cheap, drugstores everywhere)