Vintage Boutique Atelier-Mayer Launches a Couture-Inspired Magazine

Atelier-Mayer is an online vintage boutique and appointment-only salon in London run by Carmen Haid, whose grandmother Karmen Mayer was an Austrian couturier in the 20s. Featuring gorgeous printed gowns and gem-encrusted jewelry from decades past, it's a well-styled collective where one could find anything from 1950s diamante ear clips to a 60s Kelly bag to a 90s Prada backpack. Haid markets the company as "a platform for inspiration, exchange, ideas, and the honor of creation." Now, she is expanding that mission with the launch of a limited-edition Atelier-Mayer magazine.
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Atelier-Mayer is an online vintage boutique and appointment-only salon in London run by Carmen Haid, whose grandmother Karmen Mayer was an Austrian couturier in the 20s. Featuring gorgeous printed gowns and gem-encrusted jewelry from decades past, it's a well-styled collective where one could find anything from 1950s diamante ear clips to a 60s Kelly bag to a 90s Prada backpack. Haid markets the company as "a platform for inspiration, exchange, ideas, and the honor of creation." Now, she is expanding that mission with the launch of a limited-edition Atelier-Mayer magazine.
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Atelier-Mayer is an online vintage boutique and appointment-only salon in London run by Carmen Haid, whose grandmother Karmen Mayer was an Austrian couturier in the 20s. Featuring gorgeous printed gowns and gem-encrusted jewelry from decades past, it's a well-styled collective where one could find anything from 1950s diamante ear clips to a 60s Kelly bag to a 90s Prada backpack. Haid markets the company as "a platform for inspiration, exchange, ideas, and the honor of creation." Now, she is expanding that mission with the launch of a limited-edition Atelier-Mayer magazine.

The print publication pays homage to the brand's couture roots by staying small--the run only includes 1,000 copies.

Haid intends it to be an "intelligent and witty independently published fashion and art publication... a global platform for collected works of emerging talent including stylists, fashion illustrators, photographers and industry experts" that will reference modern concerns such as sustainable fashion and environmentally-conscious design.

Atelier-Mayer launches this month and will be available at the e-boutique for £10 ($16), Colette Paris, and Ginette Beirut.