Tweens are snapping up Justin Bieber’s new fragrance, Someday, like kids in a candy shop in record numbers (it was the most successful celebrity fragrance launch in history). It’s an apt metaphor, since, to our noses, it smells like a cherry lollipop covered in baby powder. , just launched in the UK last week, exclusively at Harrods. To celebrate, instead of offering a gift with purchase, the famed London department store whipped up a Someday-inspired sundae (a some-dae?), WWD reports.
The sundae, called a “Bieber Bocker Glory” (we have no idea what that means) is made from ingredients inspired by the top notes of the scent. It contains wild berry and vanilla ice cream, pear, lavender sprinkles, and “edible glitter.” (Edible glitter? We know what we’re putting in our coffee this morning!)
Bieber is donating the proceeds of Someday to some favorite charities, so Harrods is following suit and doing the same. Proceeds from the $32 sundae will go to the Make-a-Wish Foundation.
In other Bieber ice cream news, a Bieber fan blog figured out that Nestle is making Justin Bieber ice cream. (Headline: “Now You Can Finally Taste JB!!!” Merr…) Right now the treat is only available in Israel. Random.