Club Monaco to Launch E-commerce For Spring 2012, Plus a Look at the Collection

Club Monaco dipped their toes into online retail last year when Shopbop started selling a selection of their wears, but next year the retailer is finally launching their own e-commerce shop! Eight months ago, Ann Watson, Club Monaco’s vice president of marketing and communications, told WWD of their Shopbop collab, “This came from a pure consumer demand. We get daily requests for online shopping and we want to satisfy our customers and bring it to them in a very special way.” Our expectations are high for the brand's e-commerce efforts--Club Monaco has always been very strategic about marketing (hence the Shopbop test) and most likely put a lot of planning into the launch. Plus, their website is already awesome. Spring 2012 will be the first collection available to shop online and we already have pics and all the scoop on what's in store for January, February and March. The inspiration was a trip down the coastline of California, from north to south. Click through for our favorite looks.
Avatar:
Dhani Mau
Author:
Publish date:
Social count:
24
Club Monaco dipped their toes into online retail last year when Shopbop started selling a selection of their wears, but next year the retailer is finally launching their own e-commerce shop! Eight months ago, Ann Watson, Club Monaco’s vice president of marketing and communications, told WWD of their Shopbop collab, “This came from a pure consumer demand. We get daily requests for online shopping and we want to satisfy our customers and bring it to them in a very special way.” Our expectations are high for the brand's e-commerce efforts--Club Monaco has always been very strategic about marketing (hence the Shopbop test) and most likely put a lot of planning into the launch. Plus, their website is already awesome. Spring 2012 will be the first collection available to shop online and we already have pics and all the scoop on what's in store for January, February and March. The inspiration was a trip down the coastline of California, from north to south. Click through for our favorite looks.
Image Title10

Club Monaco dipped their toes into online retail last year when Shopbop started selling a selection of their wares, but next year the retailer is finally launching their own e-commerce shop!

Eight months ago, Ann Watson, Club Monaco’s vice president of marketing and communications, told WWD of their Shopbop collab, “This came from a pure consumer demand. We get daily requests for online shopping and we want to satisfy our customers and bring it to them in a very special way.” Our expectations are high for the brand's e-commerce efforts--Club Monaco has always been very strategic about marketing (hence the Shopbop test) and most likely put a lot of planning into the launch. Plus, their website is already awesome.

Spring 2012 will be the first collection available to shop online and we already have pics and all the scoop on what's in store for January, February and March. The inspiration was a trip down the coastline of California, from north to south. Click through for our favorite looks.