It’s hardly news considering the rumors that Giambattista Valli was up next to design a line for Macy’s have been circulating for some time, but today brings the official confirmation from the mass retailer that it’s actually happening. And sooner than we thought. The collection is set to hit Macy’s stores on October 26, WWD is reporting.
Valli might not have the name recognition of Karl Lagerfeld, whose collection for Macy’s Impulse line goes on sale on August 31, but he appeals to a more discerning in-the-know-type fashionista and gives the retailer some serious fashion cred.
According to WWD, the line will be priced between $50 and $150 and is comprised of “cocktail dresses, skirts, blouses, lightweight jackets, edgy pants and graphic T-shirts” all done in the designer’s signature bold color and texture combinations and ladylike style. For our part, we’re hoping to see something like the look above, left, that Emma Stone recently wore on the red carpet.
Valli is the fourth name brought in by Macy’s to design a capsule collection for the store’s contemporary line. He follows Karl Lagerfeld, Matthew Williamson and Kinder Aggugini. It’s an impressive list so far, so we can’t wait to see who Macy’s wrangles to design at a price point we can actually afford next. And it seems they’ve already got something in the works for spring. “We’re looking at other apparel categories,” Martine Reardon, executive vice president of marketing and advertising at Macy’s told WWD. “We’re also looking at shoes, handbags and jewelry. Anything is possible for the future.”