Are you an Anglophilic nail polish lover? If so, this is going to be a really good week for you. Nails Inc., the nail polish brand known for its trendy colors and fun crystallized caps, is finally launching full-on here in the US. In the past, small special edition sets and collections were available at Henri Bendel, but that’s about it.
Thea Green, the founder of Nails Inc., is a former fashion editor at Tatler and started a nail salon chain after being inspired by the concept of the quickie manicure on her frequent trips to the US. At the time, manicures were a luxury item in her country, and UK salons didn’t offer quick versions. Her concept took off, with women flocking in for 15-minute manis. The nail polish line soon followed, then came the English designers looking for bespoke colors for their catwalks. Instant caché.
Thanks to that Oprah of cosmetics retailers, Sephora, expect this brand to be on everyone’s digits soon. Starting on August 4, you can find 42 colors in Sephora stores. There will also be three glitter polishes, and six crackle finishes. (No word on if the brand’s soon-to-be-released magnetic polishes will be available here.)The polishes are all named after places in the UK, so you get the added bonus of a geography lesson in addition to an eye-catching manicure. The polishes will retail for $9.50. If you can’t wait until August 4, they’re available on Sephora.com now.