After her brief and less than well-received stint as Pop‘s editor-in-chief, it sounds like Dasha Zhukova has finally found a place to do her fashion-meets-art thing her way. Her new magazine, Garage, debuts for fall 2011 and the New York Times‘ Eric Wilson got a preview.
The art collector, fashion designer, and girlfriend of Russian oligarch Roman Abramovich, named the magazine after the Garage Center for Contemporary Culture, a museum she opened in Moscow in 2008. Garage’s art director, Mike Meiré tells the Times, “It is so very, very different from other magazines,” and that sounds pretty accurate. According to Wilson, it “looks almost handmade.”
The inaugural issue has multiple covers: One was a collaboration between artist Dinos Champan and Show Studio’s Nick Knight and features a creepy dollhouse in which a puppet version of Lily Donaldson wears Marc Jacobs. Another cover features a model shot nude from the waist down, her nether regions covered by a butterfly sticker that can be peeled off to reveal…a butterfly tattoo. On a vagina. Artist Damien Hirst designed both. According to the New York Post, one “UK news chain” asked Garage to provide alternate cover images upon seeing this one.
Other contributors to Garage‘s inaugural issue include Shala Monroque, who is on the masthead as creative director, Joan Juliet Buck as an editorial consultant, Giovanna Battaglia (who apparently made an Alexander McQueen dress out of romaine lettuce for an editorial), Max Snow, Juergen Teller, Tavi Gevinson and Marina Abramovic.
We’re not sure about designer gowns made out of food, but this is one magazine that we’ll, at the very least, be flipping through at the newsstand, if not purchasing (though we’re sure it comes with a hefty price tag). It sounds insane. In the best way. Will you read Garage?
UPDATE: Jezebel got a hold of all three covers, including that racy butterfly vagina one. Take a look.