What It Is: AnnaMarie Tendler is a makeup artist who posts almost-daily pictures of herself or friends in innovative makeup looks with a breakdown of what products she used and how she did it.
Why It’s Awesome: Anyone can explain how to wing an eyeliner or apply lipstick, but Tendler gives super detailed explanations of her processes, such as what colors work for certain skintones, why she used Product X instead of Product Y, and how certain tweaks to eyeliner can make anyone’s eyes pop. In short, she’s a wiz who can make even the most outlandish trends (colored eyebrows?) look do-able.
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