Fashion Horror Story: Tucker's Entire Studio Burned Down (and They Didn't Miss a Single Shipment)

Fashionista favorite Of-a-Kind, a cool e-commerce site that sells small quantities of special edition merchandise from emerging designers, is launching a blouse by Tucker as their latest featured product today. This is despite the fact that Tucker's New York studio burned down the weekend of July 23 (yes, that's just a little over three weeks ago). And it wasn't just a little smoke--shit burned. down. Luckily, no one was hurt, but they lost every single thing in the studio, including their computer servers and all their current stock (including the pieces for Of a Kind). Could you imagine? This is the kind of thing that could put a company out of business--at least temporarily. Instead, here's the crazy story of how they turned around and went right back to work without missing a single shipment, as told to us by the Of a Kind peeps:
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Dhani Mau
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Fashionista favorite Of-a-Kind, a cool e-commerce site that sells small quantities of special edition merchandise from emerging designers, is launching a blouse by Tucker as their latest featured product today. This is despite the fact that Tucker's New York studio burned down the weekend of July 23 (yes, that's just a little over three weeks ago). And it wasn't just a little smoke--shit burned. down. Luckily, no one was hurt, but they lost every single thing in the studio, including their computer servers and all their current stock (including the pieces for Of a Kind). Could you imagine? This is the kind of thing that could put a company out of business--at least temporarily. Instead, here's the crazy story of how they turned around and went right back to work without missing a single shipment, as told to us by the Of a Kind peeps:
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Fashionista favorite Of-a-Kind, a cool e-commerce site that sells small quantities of special edition merchandise from emerging designers, is launching a blouse by Tucker as their latest featured product today. This is despite the fact that Tucker's New York studio burned down the weekend of July 23 (yes, that's just a little over three weeks ago). And it wasn't just a little smoke--shit burned. down. Luckily, no one was hurt, but they lost every single thing in the studio, including their computer servers and all their current stock (including the pieces for Of a Kind). Could you imagine?

This is the kind of thing that could put a company out of business--at least temporarily. Instead, here's the crazy story of how they turned around and went right back to work without missing a single shipment, as told to us by the Of a Kind peeps:

We were beyond impressed by the resilience and determination of this Tucker team. By Monday, 24 hours after the fire, they were back up and running, fully operational, working from their production manager's apartment. They pushed their factories hard and decided they weren't going to miss any deadlines or shipments. Honestly, they could have easily pulled out of their commitment and we would have completely understood but they were AMAZING. They recreated our entire shipment and got it to us in crazy turn around time, we only had to push it back by a week. They managed to still fulfill their Super Saturday commitment which was that next weekend and are going to get all their shipments out on schedule. Really incredible on their part. The only thing that they've had to shut down is their online store, and they really want to let everyone know why it's not operational right now and that everything is cool and will be back up and running very soon.

That's some dedication. The Blue Flute Tank by Tucker, $150, is available here. And you better hurry if you want this extra-special piece--there are only 25!