Flacks on Fire: Fashion PR Makes Light of London Riots in Tasteless Pitch

Guess Kenneth Cole's Tweet-astrophe didn't serve as a cautionary tale for some fashion publicists. (In case you need a refresher, during the unrest in Egypt in February the designer tweeted "Millions are in uproar in #Cairo," rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.") In the inbox just now, a pitch for coverage from last night's party celebrating the launch of INC's Editor at Large campaign: "Last night while rioting ensued on the streets of London – Tom Stubbs caused a riot of his own with editors and guests at Parlor for the launch of INC’s Editor at Large campaign." Really? I mean, really?
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Leah Chernikoff
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Guess Kenneth Cole's Tweet-astrophe didn't serve as a cautionary tale for some fashion publicists. (In case you need a refresher, during the unrest in Egypt in February the designer tweeted "Millions are in uproar in #Cairo," rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.") In the inbox just now, a pitch for coverage from last night's party celebrating the launch of INC's Editor at Large campaign: "Last night while rioting ensued on the streets of London – Tom Stubbs caused a riot of his own with editors and guests at Parlor for the launch of INC’s Editor at Large campaign." Really? I mean, really?
Photo: Getty

Photo: Getty

Guess Kenneth Cole's Tweet-astrophe didn't serve as a cautionary tale for some fashion publicists. (In case you need a refresher, during the unrest in Egypt in February the designer tweeted "Millions are in uproar in #Cairo," rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.")

In the inbox just now, a pitch for coverage from last night's party celebrating the launch of INC's Editor at Large campaign:

"Last night while rioting ensued on the streets of London – Tom Stubbs caused a riot of his own with editors and guests at Parlor for the launch of INC’s Editor at Large campaign."

Really? I mean, really? We feel icky enough covering fashion cats and Steven Tyler-inspired scarves while rioting takes over London and the stock market plummets here. But now this? Blech.

We won't shout out the publicist or firm who tastelessly made light of the rioting in London (which have claimed the lives of three people, caused millions in damage, and are still happening). You can connect the dots...

UPDATE The PR has sent out the following apology: "We truly apologize for the off color remark in our last email communication in regards to the London Riots. It was, in hindsight inappropriate and was not intended at all in this way. It was a hasty and poor decision and very regretful. Please accept our apologies."