LOS ANGELES–The famed Hollywood Forever cemetery played host to quite the quintessential all-American hipster summer soiree on Wednesday night as cool kids Joel Madden, Andrew Garfield, Sarah Silverman, Jenny Lewis, Scott Sternberg, George Kotsiopoulos and more gathered to fete Band of Outsiders, Net-a-Porter and Mr. Porter.
To set the tone, plenty of Pabst Blue Ribbon beer, RC Cola and warm weather fare (meatball sandwiches, potato chips, macaroni salad and more) were served up to the stylish crowd of industry insiders mingling amongst tombstones and morbid memorial sites.
“The cemetery totally creeps me out, but I came anyway to support the brand,” laughed Madden, carrying his personal picnic basket while scouting out a supreme spot on the grounds to watch the screening of the classic 1979 film Meatballs, starring Bill Murray. “They have been doing basic before anyone else. Now basic is actually very big, but Band of Outsiders was years ahead. They just do it right.”
Nicole Richie, clad in a dramatic black cloak, fedora hat and chic leather leggings, nodded with approval regarding Madden’s infinite loyalty for the line. “Trust me, he’s been wearing the brand for a long time. Years and years!” she confirmed with a wink.
“I’m actually about two sizes bigger than they actually make. Everything is sized super small, but seriously, it’s fine with me. I make it work!” Madden said before settling in for the night at the cemetery.
Hats off to Scott Sternberg for curating a collection so covetable, celebrities don’t even care if it fits properly. Maybe Hollywood isn’t so high-maintenance after all.