Gold Facial Gold is a hot (and safe) commodity right now, so why not put some on your face? Turns out 24 karat gold actually has some purported benefits. The technique was originally developed in Japan but Veronica Barton-Schwartz at Veronica Skin & Body Care Center in Malibu will coat your face in gold flake for $400 for a 90 minute facial. The procedure also uses “Gama PGA and Nano Mist technology” and promises to “lighten, brighten and hydrate.” Also you’ll feel rich.