Ads can be a million times better than the best editorial, or a trillion times worse. The way I see it, ads are the place for a brand to tell its version of a story for fall. It’s like viewing a collection in its natural habitat…so it better be good. (Like this Givenchy ad at left.)

This bunch of fall ads includes Tom Ford, Alexander Wang, Armani, and Proenza Schouler among others, so click through to see who we think succeeded and who didn’t fare so well.

As for those Ceryth Wyn Evans Marc Jacobs men’s ads… A++. If you wanna send a framed one to our office, that would be totally fine. Our Céline manifesto was looking a little lonely, anyway.