Nevertheless, today brings word that Mike “The Situation” Sorrentino has just signed on to be the face of FLOW Formal tuxedos. The Sitch raked in an easy six figures for the deal, TMZ is reporting.
“This is great for us and great for the industry,” FLOW Formal CEO Brian Weintraub told TMZ. “[Tuxedos have] become an old man thing.” So the company is looking to Sorrentino to rake in that youth market. Young men, would you buy a tux from the Situation (or ladies, would you let your men)?
The line launches in February 2012, in plenty time for proms across the great state of New Jersey.