Every year Beauty Inc ranks the world’s top 100 beauty companies and this morning, the results came in for 2010.

While it’s not exactly a shocker who made the list (L’Oreal, Proctor & Gamble and Chanel all nabbed top spots) it is surprising to note how the overall list has changed since last year. Namely, that total sales have increased–25.1% to be exact–and that, in particular, small firms saw a large amount of growth, with the list’s 100th-ranked company showing a 9.2% increase since 2009. The news is particularly heartening because, in case you haven’t heard, retail isn’t exactly having a good year.

But not everyone was immune to the recent financial crisis: Of the 15 companies that saw a decline in sales, seven were from Japan, where consumer confidence has been in a continual downward spiral.

See the list of the top 25 beauty companies after the jump.

Beauty’s Top 100: The Top 25
01.L’ORÉAL
02.PROCTER & GAMBLE CO.
03.UNILEVER
04.THE ESTÉE LAUDER COS.
05.SHISEIDO CO.
06.AVON PRODUCTS
07.BEIERSDORF
08.KAO GROUP
09.JOHNSON & JOHNSON
10.CHANEL
11.LVMH MOËT HENNESSY LOUIS VUITTON
12.COTY
13.HENKEL
14.NATURA COSMETICOS
15.MARY KAY
16.AMOREPACIFIC GROUP
17.GROUPE YVES ROCHER
18.LIMITED BRANDS
19.ORIFLAME COSMETICS
20.ALTICOR
21.KOSÉ CORP.
22.POLA ORBIS HOLDINGS
23.PIUG
24.ALBERTO CULVER
25.ELIZABETH ARDEN

You can see the full 100 on WWD, here, subscription required.