You might have heard of MyFDB, which bills itself as the IMDB for fashion. It launched a few years ago but kinda fell off our radar until we learned that Zoe Saldana (a favorite since Center Stage, hello) is one of the founders and our interest was piqued once again. Saldana is getting married to the site's co-founder, model and entrepreneur Keith Britton.
So we e-chatted with the soon to be newlyweds about how they got into the business of catering to fashion professionals (and obsessives like us), what's up next for the site (think fashion archives people), and how they manage to work together and still stay engaged.
Fashionista: How did the idea for the site come about? Keith: In the early days, we chatted about IMDb.com and the way people used it to look at movie credits and browse info about the people and companies who made them…because just like the movie industry, fashion has credits too. Zoe: Before MyFDB, there wasn’t any website giving fashion professionals’ credit where credit is due for their work. We were inspired to level the playing field for them while organizing the industry by fashion credits.
Who is it for? Zoe: It’s really for anyone who loves fashion magazines, luxury brands, celebrities, models--you can browse them all MyFDB.com and coming in August… you’ll be able to shop some of the images as well.
How far back do the credits go? You're dealing with a fashion nerd here. Keith: MyFDB started tracking verified credits in 2008. However, recently we launched MyFDB Portfolio Manager so users can upload any work they want to appear on their profiles as new credits. Soon we will be launching MyFDB Vintage that will cover the iconic and timeless magazine covers and ad campaigns from decades past.
How do you keep it updated? Keith: We employ a small army to manage and update all the images that we curate for the site. We also allow people and companies to get verified to keep their profiles up to date. Agencies, professionals and publicists among others are frequently adding their credits to images that already appear on the site and updating their listings in our directories to keep them current.
What’s it like working together? Keith: It’s great to be able to control our own destiny with the portfolio of businesses we are building. Fortunately we are both very busy in overlapping yet different industries, which definitely makes it easier for us in my opinion.
How would you describe your individual style? Do your styles ever clash? Zoe: I have a range in my individual style--I love the amazing gowns and dresses for red carpet and event appearances, but I also am very into jeans, a tee and a chic jacket for daytime. I also think it is very cool when a woman wears feminine pieces with a masculine edge like a chic blazer and cool dress pants...still sexy but subtle. Keith: Zoe has the great advantage that every designer wants to dress her so I constantly have to step up my game!
Who are your favorite folks to work with in the fashion industry and why? Zoe: My stylist Petra Flannery is amazing and truly has such an incredible eye with fashion. I am a fan of so many different designers ranging from Calvin Klein, Marchesa, Givenchy, Giambattista Valli, Azzedine Alaia, Prabal Gurung, Alexander Wang, among others.
KB: I’m really proud that we work directly with artist agencies such as Art Partner, The Wall Group and others to help catalog the credits they deserve. My favorite folks to work with are definitely the artists in general; the credited professionals that helped create the photos.
This one's for Zoe--what are some of the most memorable photo shoots you’ve been on and why? Zoe: I have enjoyed so many different shoots--I loved shooting Vanity Fair for their Hollywood issue several years ago with the other talented actresses in the portfolio and working with Annie Lebowitz was amazing.